W + P

CREATIVE DIRECTION // BRAND STRATEGY
PACKAGING DESIGN // PHOTO DIRECTION
W&P is a houseware brand that offers a diverse range of thoughtfully designed and functional products for the modern home, combining style, innovation, and practicality with an envoironmental twist. Following their innovative produst design and offering, W+P looked to simplify and modernize their packing and marketing direction. The result was simple! Consolidate all the sub-brands under the W+P core brand and create a brand aesthetic that is design forward and brand-right by leaning into the product’s color and design.

PACKAGING