![](https://freight.cargo.site/t/original/i/69b8d6e2bf8571dcfb993494e8bff203c2d356840cf232e54043994f9ba4a9c2/Artboard-2-copy-35.png)
W + P
CREATIVE DIRECTION // BRAND STRATEGYPACKAGING DESIGN // PHOTO DIRECTION
W&P is a houseware brand that offers a diverse range of thoughtfully designed and functional products for the modern home, combining style, innovation, and practicality with an envoironmental twist. Following their innovative produst design and offering, W+P looked to simplify and modernize their packing and marketing direction. The result was simple! Consolidate all the sub-brands under the W+P core brand and create a brand aesthetic that is design forward and brand-right by leaning into the product’s color and design.
PACKAGING
![](https://freight.cargo.site/t/original/i/177b2ede81652e365827e47ddf76ac21f8bbba43504011742affcd8fa37f5785/Artboard-2-copy-46.png)
BEFORE/AFTER
![](https://freight.cargo.site/t/original/i/14d6f841743654a897cf3b710872409262a64f0f5e0283883f0815b5560c6582/Artboard-2-copy-45.png)
GUIDES
![](https://freight.cargo.site/t/original/i/594223d48a15fc5e344d19bcb1d9031ee9a44e135d6cda86c3f29fc23214c1b6/Artboard-2-copy-36.png)
![](https://freight.cargo.site/t/original/i/78737a48393c222fa1d95b43c1849bb9bb008029abfc69cf1fd4a7cfc30dad46/Artboard-2-copy-37.png)
![](https://freight.cargo.site/t/original/i/0d20b7154e76d559c31e082a0e9f0a5609c0f170f32d8b1d08d8cb20a9578f28/Artboard-2-copy-38.png)
![](https://freight.cargo.site/t/original/i/032b71c019ce1213ded376e544e93ce444070653cc01686706b75190dcb96137/Artboard-2-copy-40.png)
![](https://freight.cargo.site/t/original/i/791defbd15cd03843051461362b4e702ea7ef51438574316282cfc60d2b9762b/Artboard-2-copy-41.png)
![](https://freight.cargo.site/t/original/i/4327408ca088783726c4c9999d4bbe42ca91ce53ec88a20b8616a1a40d051106/Artboard-2-copy-39.png)
MECHANICALS
![](https://freight.cargo.site/t/original/i/603102f29b2a5eb0c851d3835bd964162964e40311906ea18152e2fcd3226b1b/Artboard-2-copy-43.png)
![](https://freight.cargo.site/t/original/i/0af373bc4726671e7a176d428305cb22fb5ebb677c047d84415c49dcb89a74d2/Artboard-2-copy-47.png)
![](https://freight.cargo.site/t/original/i/128e5551631772b357a29370000e370c10a0dba692f8b32c4d4acbbab4bc243e/Artboard-2-copy-42.png)
![](https://freight.cargo.site/t/original/i/21c5259c3d30b0a76e44c417c93500028b1e2f5f17e48e6f555f21ab0e732f6f/Artboard-2-copy-44.png)