![](https://freight.cargo.site/t/original/i/5e5b0b46f6c84cf65f74e22fb1fe9797ce2aa28816811538be8c5a89b3d83253/Artboard-2-copy-59.png)
EASY AF/FREITAG CHEF’S COCKTAILS
CREATIVE DIRECTION // BRAND STRATEGYPACKAGING DESIGN // COLLATERAL DESIGN
WEB DESIGN
Freitag Chef’s Cocktails is brought to you by celebrity chef, Amanda Freitag. Amanda asked for a total redesign of the EASY AF brand making it more approachable, cool and flexible – to allow room for her growing family of products and content. With that challenge, I went to the lab and cooked up a brand full of custom illustrations that scream fun.
LOGO
![](https://freight.cargo.site/t/original/i/bc63fccd9f77672224a430049f750d8b11a70f3b182430119c70ef6c2cb3b5dd/Artboard-2-copy-25.png)
![](https://freight.cargo.site/t/original/i/8a6f7726ba4c4a4e812ada9c44bf761b01d496eee847995e9b0ae5c9a76909e3/Artboard-2-copy-26.png)
![](https://freight.cargo.site/t/original/i/035b9cb64928cb7baffc86d18d72a7201dc7f645f0fde6861e4ddbcad27083a1/Artboard-2-copy-49.png)
![](https://freight.cargo.site/t/original/i/062d9200454622cc5f6942b59a98af36aff4cf0876696e5860655ccab926a058/Artboard-2-copy-53.png)
![](https://freight.cargo.site/t/original/i/98dc1e0e06309d537b978716b3806f39f3d5ef256a35f92b62e405ece6366a0a/Artboard-2-copy-38.png)
LABEL
![](https://freight.cargo.site/t/original/i/207511702629e8eab76e506983d44deae252e3fac5101ade121cce21acafeabb/Artboard-2-copy-56.png)
LABEL: MECHANICALS
![](https://freight.cargo.site/t/original/i/2a730b189dca01e6ead067fcf1f32077acedb75a0fa6a55592c348650c50107e/Artboard-2-copy-57.png)
![](https://freight.cargo.site/t/original/i/885c56df74991f81a1851df305f6eba4bf33de5e43d0b28239411582f8869e0d/Artboard-2-copy-58.png)
BOTTLES IN-ACTION
![](https://freight.cargo.site/t/original/i/d0dcf875a9398a7331df5c4274439fbd653af6600fe977370d1d12b3a78423c3/Artboard-2-copy-55.png)
![](https://freight.cargo.site/t/original/i/1fd0780e3acc29828d3a316cb399f31bafd364a1bd27ff9ff6a59d1d408ba6a1/Artboard-2-copy-54.png)
IN-STORE DISPLAY
![](https://freight.cargo.site/t/original/i/75f99c748b2dcc635ab6c37e1b1eade0d7ced1489fdc86465f00a87935b7e1b3/Artboard-2-copy-51.png)
WEBSITE
![](https://freight.cargo.site/t/original/i/74e46a010694f13efd2487b011bc5b712d6c795868f70ba0e3bb0373daa8d4ad/Artboard-2-copy-62.png)
![](https://freight.cargo.site/t/original/i/b4bfa5c9a63f5b1ebe59f7f50edc2784fae82a0c1d9e653075e55508eb7b6fa4/Artboard-2-copy-50.png)
![](https://freight.cargo.site/t/original/i/7b4c72623df5b18a9a4c4ec6e618e704c1d996f4f1bbcfc1812935cc8730a289/Artboard-2-copy-63.png)
![](https://freight.cargo.site/t/original/i/77c611c0fdb3e1f12cb1a7522518f3d1553d4cebcb1ae6122b0836e91de9a363/Artboard-2-copy-64.png)
SIGNAGE
![](https://freight.cargo.site/t/original/i/0a23e61b12f9afc2f71f0b3029e97a8c12ca427d7debea078b4234bc06531c4e/Artboard-2-copy-27.png)
TEE DESIGNS
![](https://freight.cargo.site/t/original/i/7945348625e41043c01db72f90fcada93dbf6a6ce004d7b8b1e8b70b563ab958/Artboard-2-copy-52.png)