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EASY AF/FREITAG CHEF’S COCKTAILS  

CREATIVE DIRECTION // BRAND STRATEGY
PACKAGING DESIGN // COLLATERAL DESIGN
WEB DESIGN

Freitag Chef’s Cocktails is brought to you by celebrity chef, Amanda Freitag. Amanda asked for a total redesign of the EASY AF brand making it more approachable, cool and flexible – to allow room for her growing family of products and content. With that challenge, I went to the lab and cooked up a brand full of custom illustrations that scream fun.


LOGO 



LABEL 

LABEL: MECHANICALS


BOTTLES IN-ACTION




IN-STORE DISPLAY


WEBSITE



SIGNAGE


TEE DESIGNS