
EASY AF/FREITAG CHEF’S COCKTAILS
CREATIVE DIRECTION // BRAND STRATEGYPACKAGING DESIGN // COLLATERAL DESIGN
WEB DESIGN
Freitag Chef’s Cocktails is brought to you by celebrity chef, Amanda Freitag. Amanda asked for a total redesign of the EASY AF brand making it more approachable, cool and flexible – to allow room for her growing family of products and content. With that challenge, I went to the lab and cooked up a brand full of custom illustrations that scream fun.
LOGO





LABEL

LABEL: MECHANICALS


BOTTLES IN-ACTION


IN-STORE DISPLAY

WEBSITE




SIGNAGE

TEE DESIGNS
