
OXO: PHOTO + VIDEO DIRECTION
IN-HOUSECREATIVE DIRECTION // PHOTO DIRECTION // STRATEGY // PROCESS
Photography + video are essential elements of OXO’s brand journey – capturing the product’s beauty, form and function while using the brand’s personality to connect with their audience across their 2,000+ products.
As Design Director, I oversaw and revamped OXO’s content aesthetic, process and execution. I worked with in-house and external teams to identify the content needs for the various marketing channels (editorial, social, e-commerce etc) and optimize efficiencies.
PHOTOGRAPHY: OXO PRODUCT






























PHOTOGRAPHY: OXO OUTDOOR




PHOTOGRAPHY: OXO TOT










PHOTOGRAPHY GUIDELINES






VIDEO: OXO STRIVE/HYDRATION




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VIDEO: OXO OUTDOOR




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PRODUCT VIDEOS



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