OXO: PACKAGING
IN-HOUSECREATIVE DIRECTION // PACKAGING DESIGN // GUIDELINE CREATION
Over my 15 years at OXO, I was involved in the creation of many iterations of OXO packaging. Wheather the project was creating a packaging system for a new product line, refreshing OXO’s entire visual identity or designing a single pack, one thing stayed true – highlight the product’s superior industrial design and engineering through simplicity and communicate just how OXO makes every day better (and easier).
OXO GOODGRIPS PEELER PACKAGING
PACKAGING: GUIDELINES (2020 Visual Identity Refresh)
OXO POP CONTAINER PACKAGING
OXO BREW PACKAGING
OXO STEEL BARWARE PACKAGING
OXO GOODGRIPS KITCHEN SET PACKAGING
