DIA + CO
IN-HOUSECREATIVE DIRECTION // BRAND STRATEGY
Working in-house with a team of designers, copywriters and other marketers, we created content to support Dia’s plus size, fashion e-commerce experience featuring over 200 brands (Madewell, 11 Honoré, Vince Comuto, Good American, etc) along with a visual identity refresh to align with new business objectives.
VISUAL ID: TOOL KIT
VISUAL ID: WEBSITE
VISUAL ID: EMAIL MARKETING
VISUAL ID: STYLE PROGRAM
VISUAL ID: SOCIAL MARKETING
“SYLE AS A SUPERPOWER” CAMPAIGN
Here we focus on style’s superpower and the ability to open doors, illuminate potential, unlocking possibilities in her life. Dia offers endless style possibilities. Dia's multiple ways to shop, hundreds of brands, thousands of styles — unlocks endless (style) possibilities in her life. Campaign included video and still photography.
// CLICK HERE TO PLAY //
