OXO: BRAND IDENTITY + GUIDELINES
IN-HOUSECREATIVE DIRECTION // STRATEGY // UX DESIGN
OXO's internal creative team partnered with an external creative studio to update and document OXO's brand identity. Our goal was to bring together OXO's various product lines and present them under the unified OXO core brand. This involved thoroughly exploring OXO's extensive design history, preserving important elements while giving the rest a fresh look. As a result, we redesigned and resized the product line logos and standardized all visuals to ensure consistent representation of the OXO brand in all visual communications, prioritizing the core brand over specific product lines. The project included logo design, packaging design, photography direction and digital design.
To document and share our work on OXO’s new brand identity system, I worked with the internal product and development teams to develop a digital platform on OXO.com to globally deploy brand guidelines to partners, retailers and distributors to ensure brand consistency. The portal is password protected and includes visual asset downloads.
BRAND
PHOTOGRAPHY
PACKAGING
SOCIAL
OTHER
