OXO: OXO OUTDOOR

IN-HOUSE
CREATIVE DIRECTION // LOGO DESIGN //
PACKAGING DESIGN // CAMPAIGN CONCEPT //
PHOTO DIRECTION
OXO partnered with retailer REI to develop cooking and cleaning camp gear that stays true to OXO’s brand ethos – making products for better, easier experiences. For launch the marketing team needed to develop a 360 product line campaign with the challenge of bringing OXO into the camping/outdoor industry. The concept was to stay authentic and lean into the joys of camping, being outside under the stars and having products that last. The campaign included video, photography (editorial+ product/e-comm) used across digital content and print assets.

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